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CRM系统对于传统企业的作用

作者:admin 来源:本站 发布时间:2017-06-02 10:21:00
现如今,市场环境的不断变化,使得传统企业的营销方案、运营理念与市场环境产生了许多的冲突和不协调,直接影响到企业的发展。因此企业必须专业管理思维,将客户需求放在业务流程核心。那么CRM系统对于传统企业的作用有哪些?
Nowadays, the changing of market environment, make the traditional enterprise marketing solutions, business philosophy and market environment has produced many conflict and disharmony, directly affect the enterprise's development. Therefore, enterprises must manage their thinking professionally and put customer needs at the core of the business process. What are the functions of the CRM system for traditional enterprises? 
1、企业科技水平的提升
Improving the level of enterprise science and technology 
对于传统企业而言,CRM系统对于企业的冲击和改变是最大的一点,为了能够让客户的满意度得到提升,同时也能够保持产品生产的低成本,高效性。许多企业对于这一点做了不少的改变,例如整合客户建议、市场划分等等,但是很多企业已然无法做到满意效果。

For the traditional enterprise, the impact of CRM system for enterprise and change is the biggest point, in order to let customer satisfaction improved, at the same time also can maintain production of low cost, high efficiency. Many companies have made a lot of changes to this point, such as integrating customer advice, market segmentation, etc., but many companies are already unable to do so. 

济南客户管理系统

2、企业营销方式的转变
The transformation of the way of business marketing 
传统企业的营销方式几乎都是将产品作为整合流程的核心点所在,以产品质量、产品形象赢得更大的市场空间,但是如今的产品同质化严重,客户逐渐成为企业发展核心,企业发展的核心从内部转变到外部,CRM系统能够让企业了解不同客户的个性化需求,实施针对性营销,让客户在产品的购买方面更加主动,不仅仅开发客户成本较低,并且效果也更加明显。
Traditional enterprise marketing are almost all the products as the emphasis of integrated process, to product quality, product image to win greater market space, but now a serious product homogeneity, the customer gradually becomes the core enterprise development, the core of enterprise development from internal to external, CRM system can make enterprises understand the personalized needs of different customers, the implementation of targeted marketing, let the customer in the purchase of product is more active, not only cost low, the customer development and the effect is more obvious. 
3、企业内部管理的优化
Optimize internal management 
传统企业在管理方面存在非常多的不足,例如企业客户的管理,企业员工的管理。传统企业的客户资源大多数掌握在员工手中,那么员工的离职,也就直接造成企业客户资源的流失。并且在员工业务方面,也比较难管理,一般注重结果,而不看重过程,最终就导致结果往往也达不到要求。
Traditional enterprises have a lot of shortcomings in management, such as the management of corporate clients and the management of employees. Most of the customer resources of a traditional enterprise are in the hands of employees, so the employee's departure is a direct result of the loss of customer resources. And in the employee's business, it is also difficult to manage, the general focus on the result, but not the process, which leads to the result often not to meet the requirement. 
以上是对济南客户管理系统的简单介绍,希望对你有所帮助。如果您有我们产品各种需求,欢迎与我们联系,我们将会以一流的服务,满足您的需求。
This is a brief introduction to the customer management system in jinan, and I hope it will help you. If you have all the requirements of our products, welcome to contact us, we will meet your requirements with first-class service. 

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