CRM在当今电子商务环境下的优势
作者：admin 来源：本站 发布时间：2017-05-18 10:26:00
随着网络时代的快速发展，信息应用以及面向全球性的商务，利用电子的方式将客户紧密联系起来已经成了全球企业发展的重要方向。在转变的过程中，一是传统 CRM 与互联网技术的紧密结合；二是CRM 应用于各行各业而不是仅仅围绕业务本身，应该被延伸到利于客户直接访问的位置，为企业提供更为快捷的信息服务。电商企业可以通过多种交互方式和消费者进行互动，比如在线咨询、常见问题解答、论坛和博客，微信，短信等。这种交流方式比传统的客户互动更加方便。
With the rapid development of the Internet age, the information application and geared to the needs of global business, use electronic ties into the customer has become a global enterprise development important direction. In the process of transformation, one is the close combination of traditional CRM and Internet technology; The second is the CRM application in all walks of life, not just around the business itself, should be extended to benefit at customers direct access to the location, provide more efficient information service for the enterprise. E-commerce companies can interact with consumers in a variety of ways, such as online consulting, FAQ, BBS and blogs, WeChat, SMS, etc. This communication is more convenient than the traditional customer interaction.
1. 开拓市场，提高效率
Expand the market and improve efficiency
随着网络经济的飞速发展，传统企业的经营活动可以从线下扩大到线上，不受上班时间和工作空间的限制，同时可以非常及时地把握新的市场方向及动态，在竞争激烈的市场环境中占领更多的产品细分市场;并且通过采用虚拟网络技术和信息处理技术提高相关业务处理的能力，实现客户有效信息的及时共享，使企业的网络销售、网络服务等工作能够高效运转。
With the rapid development of network economy, the traditional enterprise's business activities can expand from offline to online, not limited by work time and work space, can also be very timely grasp new market direction and dynamic, in a competitive market environment occupy more product market segments; And through the virtual network technology and information processing technology to improve related business processing ability, realize effective timely sharing of information, the customer make the enterprise network marketing, network services such as job can work efficiently.
2. 企业与客户互动方式的增多
The increase in the way business interacts with customers
由于网络信息平台的互动功能不断的增强，在电商环境下，电商商家可以通过多种方式和消费者进行互动，比如常见问题解答、网站实时在线咨询、论坛和博客，微博等。这些交流方式比传统的客户互动方便、快捷并且具有非常高的效率，可查证的特点，通过网络实时互动，首先，便于客人和商家之间信息对称的实现，让消费者图文并茂的方式充分了解产品和服务;其次，可以增进买家和商家之间的情感交流，容易形成重复购买和忠诚度高的回头客。
Due to network information platform of interactive function unceasing enhancement, under the environment of electricity, electricity, businesses can through a variety of ways to interact with the consumers, such as real-time online FAQ, website consultation, BBS and blogs, twitter, etc. These communication than traditional customer interaction is convenient, quick and high efficiency, can verify the characteristics of the real-time interaction through the network, first of all, facilitate the realization of the asymmetric information between customers and merchants, let consumer way with pictures and fully understand the products and services; Second, it is possible to increase emotional communication between buyers and sellers, making it easier to form repeat buyers and loyal repeat customers.
3.提高企业信息和数据的处理能力，优化企业资源配置
Improve enterprise information and data processing ability, optimize enterprise resource allocation
电商环境下企业的各类技术人员、管理人员和销售人员必须高度重视客户关系，迅速及时从客户那里获取有关市场的变动信息、新产品的需求现状等，并利用这些有价值的市场信息进行营销活动和产品的推广。通过对大量良莠不齐的信息进行分类整理，运用数据库数据挖掘和数据仓库等技术进行处理，既可以提高海量信息和数据的处理能力，还可以获得非常有价值的信息以指导销售。
Electric business enterprise under the environment of all kinds of technical personnel, management personnel and sales staff must attach great importance to the customer relationship, quickly from customers in a timely manner to obtain information about the change of market demand, new product status, etc, and use of these valuable market information for marketing and product promotion. Sorting through a lot of good and bad are intermingled of information, using the database and data warehouse, data mining technology for processing, can improve the ability of handling large amounts of information and data, can also get valuable information to guide the sales.
4.经营成本大大降低
The cost of operating is greatly reduced
在互联网，移动网络环境下，规模地减少了信息的收集和传播成本，同时电商商家节省了店面租金的费用、有效规避了传统广告的昂贵宣传费用、减少了市场活动的“无纸化”处理费用、降低了库存费用等。
In the Internet and mobile network environment, the scale to reduce the cost of information collection and dissemination, and electricity businesses to save the cost of store rent, effectively avoid the expensive of traditional advertising propaganda cost, reduce the marketing activities of the "paperless" processing costs, reduced inventory costs, etc.
创造优良的产品，是我们的一惯追求，长期以来公司以高质量的产品和优良的服务赢得了国内外客户的信任。
Creating excellent products is our customary pursuit, the company has won the trust of domestic and foreign customers with high quality products and excellent service.
With the rapid development of the Internet age, the information application and geared to the needs of global business, use electronic ties into the customer has become a global enterprise development important direction. In the process of transformation, one is the close combination of traditional CRM and Internet technology; The second is the CRM application in all walks of life, not just around the business itself, should be extended to benefit at customers direct access to the location, provide more efficient information service for the enterprise. E-commerce companies can interact with consumers in a variety of ways, such as online consulting, FAQ, BBS and blogs, WeChat, SMS, etc. This communication is more convenient than the traditional customer interaction.
1. 开拓市场，提高效率
Expand the market and improve efficiency
随着网络经济的飞速发展，传统企业的经营活动可以从线下扩大到线上，不受上班时间和工作空间的限制，同时可以非常及时地把握新的市场方向及动态，在竞争激烈的市场环境中占领更多的产品细分市场;并且通过采用虚拟网络技术和信息处理技术提高相关业务处理的能力，实现客户有效信息的及时共享，使企业的网络销售、网络服务等工作能够高效运转。
With the rapid development of network economy, the traditional enterprise's business activities can expand from offline to online, not limited by work time and work space, can also be very timely grasp new market direction and dynamic, in a competitive market environment occupy more product market segments; And through the virtual network technology and information processing technology to improve related business processing ability, realize effective timely sharing of information, the customer make the enterprise network marketing, network services such as job can work efficiently.
2. 企业与客户互动方式的增多
The increase in the way business interacts with customers
由于网络信息平台的互动功能不断的增强，在电商环境下，电商商家可以通过多种方式和消费者进行互动，比如常见问题解答、网站实时在线咨询、论坛和博客，微博等。这些交流方式比传统的客户互动方便、快捷并且具有非常高的效率，可查证的特点，通过网络实时互动，首先，便于客人和商家之间信息对称的实现，让消费者图文并茂的方式充分了解产品和服务;其次，可以增进买家和商家之间的情感交流，容易形成重复购买和忠诚度高的回头客。
Due to network information platform of interactive function unceasing enhancement, under the environment of electricity, electricity, businesses can through a variety of ways to interact with the consumers, such as real-time online FAQ, website consultation, BBS and blogs, twitter, etc. These communication than traditional customer interaction is convenient, quick and high efficiency, can verify the characteristics of the real-time interaction through the network, first of all, facilitate the realization of the asymmetric information between customers and merchants, let consumer way with pictures and fully understand the products and services; Second, it is possible to increase emotional communication between buyers and sellers, making it easier to form repeat buyers and loyal repeat customers.
3.提高企业信息和数据的处理能力，优化企业资源配置
Improve enterprise information and data processing ability, optimize enterprise resource allocation
电商环境下企业的各类技术人员、管理人员和销售人员必须高度重视客户关系，迅速及时从客户那里获取有关市场的变动信息、新产品的需求现状等，并利用这些有价值的市场信息进行营销活动和产品的推广。通过对大量良莠不齐的信息进行分类整理，运用数据库数据挖掘和数据仓库等技术进行处理，既可以提高海量信息和数据的处理能力，还可以获得非常有价值的信息以指导销售。
Electric business enterprise under the environment of all kinds of technical personnel, management personnel and sales staff must attach great importance to the customer relationship, quickly from customers in a timely manner to obtain information about the change of market demand, new product status, etc, and use of these valuable market information for marketing and product promotion. Sorting through a lot of good and bad are intermingled of information, using the database and data warehouse, data mining technology for processing, can improve the ability of handling large amounts of information and data, can also get valuable information to guide the sales.
4.经营成本大大降低
The cost of operating is greatly reduced
在互联网，移动网络环境下，规模地减少了信息的收集和传播成本，同时电商商家节省了店面租金的费用、有效规避了传统广告的昂贵宣传费用、减少了市场活动的“无纸化”处理费用、降低了库存费用等。
In the Internet and mobile network environment, the scale to reduce the cost of information collection and dissemination, and electricity businesses to save the cost of store rent, effectively avoid the expensive of traditional advertising propaganda cost, reduce the marketing activities of the "paperless" processing costs, reduced inventory costs, etc.
创造优良的产品，是我们的一惯追求，长期以来公司以高质量的产品和优良的服务赢得了国内外客户的信任。
Creating excellent products is our customary pursuit, the company has won the trust of domestic and foreign customers with high quality products and excellent service.
