电话营销需要换位思考
作者：admin 来源：本站 发布时间：2017-06-19 10:53:00
电话营销也称电话销售，即指通过使用电话、传真等通信技术，来实现有计划、有组织、并且高效率地扩大顾客群、提高顾客满意度、维护顾客等市场行为的手法。电话营销一般包括确定目标客户、销售准备、开场白、争取客户信任、切入正题和强调自身价值等几个步骤。
The role of telemarketing:
一、为生产者、商家与消费者精准沟通提供了可能。企业利用自己掌握的消费者个人资料信息，不定时使用电话、短信息或其他手段告知消费者企业生产的产品或提供的服务等有关信息，对消费者实施“精确打击”期望消费者会产生购买行为。
First, it is possible for producers, businesses and consumers to communicate accurately. Companies use the personal information of consumers they have, the relevant information is not the regular use of telephone, SMS or other means to inform consumers of the enterprise products or services, the implementation of the "precision strike" expectations of consumers will have on consumer behavior.
二、为产品及服务的销售提供了一种新途径。从企业市场营销角度来讲，这种营销方式为产品及服务的销售提供了一种新途径，就其为企业创造营销效益方面而言，“电话营销”这种营销方式无疑以其“低成本，高回报”特点在企业市场营销活动中占有一席之地，同时也为发展、维护生产者与消费者之间的良好关系提供了便利。因而很多企业都比较热衷于使用这种营销方式，以期为自身创造更多利益。
Two, it provides a new way for the sale of products and services. From the angle of enterprise marketing, and provide a new way for the sale of this type of marketing products and services, for the enterprise to create marketing benefits in terms of "telephone marketing" of this type of marketing is undoubtedly the "low cost, high return characteristics occupies a space for one person" in the enterprise marketing activities, but also for the provides a convenient development, maintain good relationship between producers and consumers. As a result, many enterprises are more eager to use this marketing approach, in order to create more benefits for themselves.
三、能为企业带来巨大收益。一方面，电话营销可以使企业营业额增加;另一方面，电话营销可减少营销人员在销售活动中直接与客户接触，从而有效降低销售活动的成本。这样一增一降的变化使企业获得巨大的收益回报。
Three, can bring huge profits for the enterprise. On the one hand, telemarketing can increase business turnover; on the other hand, telemarketing can reduce the marketing staff's direct contact with customers in the sales activities, thus effectively reducing the cost of sales activities. Such an increase, a drop of change, so that enterprises get huge returns.
了解了以上关于电话营销系统的知识之后，你是不是对此产品更加的了解了呢?本公司热烈欢迎新老客户前来合作洽谈，我们将以诚挚的心为您服务。
Having understood the above knowledge about telemarketing system, do you have a better understanding of this product? Our company warmly welcomes new and old customers to cooperate and negotiate with us. We will serve you with our sincere heart.
The telephone marketing or sales calls, namely through the use of telephone, fax and other communication technologies, to achieve a planned, organized and efficient manner to expand their customer base, improve customer satisfaction and maintain customer behavior of market. Telemarketing generally involves several steps, such as identifying target customers, selling preparation, opening remarks, striving for customer confidence, getting to the point and emphasizing their own value.
The role of telemarketing:
一、为生产者、商家与消费者精准沟通提供了可能。企业利用自己掌握的消费者个人资料信息，不定时使用电话、短信息或其他手段告知消费者企业生产的产品或提供的服务等有关信息，对消费者实施“精确打击”期望消费者会产生购买行为。
First, it is possible for producers, businesses and consumers to communicate accurately. Companies use the personal information of consumers they have, the relevant information is not the regular use of telephone, SMS or other means to inform consumers of the enterprise products or services, the implementation of the "precision strike" expectations of consumers will have on consumer behavior.
二、为产品及服务的销售提供了一种新途径。从企业市场营销角度来讲，这种营销方式为产品及服务的销售提供了一种新途径，就其为企业创造营销效益方面而言，“电话营销”这种营销方式无疑以其“低成本，高回报”特点在企业市场营销活动中占有一席之地，同时也为发展、维护生产者与消费者之间的良好关系提供了便利。因而很多企业都比较热衷于使用这种营销方式，以期为自身创造更多利益。
Two, it provides a new way for the sale of products and services. From the angle of enterprise marketing, and provide a new way for the sale of this type of marketing products and services, for the enterprise to create marketing benefits in terms of "telephone marketing" of this type of marketing is undoubtedly the "low cost, high return characteristics occupies a space for one person" in the enterprise marketing activities, but also for the provides a convenient development, maintain good relationship between producers and consumers. As a result, many enterprises are more eager to use this marketing approach, in order to create more benefits for themselves.
三、能为企业带来巨大收益。一方面，电话营销可以使企业营业额增加;另一方面，电话营销可减少营销人员在销售活动中直接与客户接触，从而有效降低销售活动的成本。这样一增一降的变化使企业获得巨大的收益回报。
Three, can bring huge profits for the enterprise. On the one hand, telemarketing can increase business turnover; on the other hand, telemarketing can reduce the marketing staff's direct contact with customers in the sales activities, thus effectively reducing the cost of sales activities. Such an increase, a drop of change, so that enterprises get huge returns.
了解了以上关于电话营销系统的知识之后，你是不是对此产品更加的了解了呢?本公司热烈欢迎新老客户前来合作洽谈，我们将以诚挚的心为您服务。
Having understood the above knowledge about telemarketing system, do you have a better understanding of this product? Our company warmly welcomes new and old customers to cooperate and negotiate with us. We will serve you with our sincere heart.
