如何实现CRM客户关系管理
作者：admin 来源：本站 发布时间：2018-05-25 14:52:01
crm客户关系管理系统的四个周期是分别是分析周期、活动周期、客户销售周期、客户状态周期。从市场人员的角度来看有分析周期和活动周期，从客户本身来看有两个生命周期：一个是客户状态周期，另一个是客户销售周期。
The four cycle of CRM CRM is the analysis cycle, activity cycle, customer sales cycle and customer state cycle respectively. From the point of view of the market staff, there are analysis cycles and activity cycles, and there are two life cycles from the customer itself: one is the customer's state cycle and the other is the customer's sales cycle.
一、分析周期
1. Analysis cycle
分析是在数据集市的基础上，利用数据挖掘技术来发现关键客户、确定客户风险级别等。分析是一个由数据的抽样、转换和分析单元构成的，然而一个流程的好坏是由系统的最终结果来度量。通过对客户反馈的分析，评价一个流程的效果，并在这个效果的基础上，进一步修改分析流程。
Analysis is based on data mart, using data mining technology to identify key customers and determine the risk level of customers. Analysis is composed of data sampling, transformation and analysis units, but the quality of a process is measured by the final result of the system. Through the analysis of customer feedback, evaluate the effect of a process, and further modify the analysis process on the basis of this effect.
二、活动周期
Two, activity cycle
活动是市场促销的主要内容。通过对活动周期的管理，提高市场促销活动的效果。一个活动可能由多个不同的步骤构成，也可能包含几个子活动，或成为促销。一个活动涉及到以下几个重要的考察方面：反馈情况、成本状况和客户服务能力等。
Activity is the main content of market promotion. Through the management of the activity cycle, the effect of marketing promotion can be enhanced. An activity may consist of many different steps, and may involve several sub activities or promotions. One activity involves the following important aspects: feedback, cost and customer service capabilities.
三、客户状态周期
Three, customer state cycle
客户状态是客户对企业利润贡献的另一个侧面。一个企业的客户都有一个或多个不同的状态，如风险状态、利润状态等。这些状态是对客户行为在不同方面的评价，如在移动通信中风险状态是基于缴费行为、欠费行为对客户状态的一个评价。
Customer status is another aspect of customer's contribution to corporate profits. The customers of an enterprise have one or more different states, such as risk state, profit state, etc. These states are the evaluation of different aspects of customer behavior, for example, in mobile communications, the state of risk is based on the payment behavior and the assessment of the customer's state of the arrears.
客户的满意就是对我们的肯定，欢迎您前来选购我公司的产品，我们一直以为您提供产品为己任并一直坚持这样做。欢迎您的光临。
The satisfaction of the customer is the affirmation to us, welcome you to come to choose our company's product, we always think you provide the product as our duty and always insist on doing so. Welcome to your visit.
The four cycle of CRM CRM is the analysis cycle, activity cycle, customer sales cycle and customer state cycle respectively. From the point of view of the market staff, there are analysis cycles and activity cycles, and there are two life cycles from the customer itself: one is the customer's state cycle and the other is the customer's sales cycle.
一、分析周期
1. Analysis cycle
分析是在数据集市的基础上，利用数据挖掘技术来发现关键客户、确定客户风险级别等。分析是一个由数据的抽样、转换和分析单元构成的，然而一个流程的好坏是由系统的最终结果来度量。通过对客户反馈的分析，评价一个流程的效果，并在这个效果的基础上，进一步修改分析流程。
Analysis is based on data mart, using data mining technology to identify key customers and determine the risk level of customers. Analysis is composed of data sampling, transformation and analysis units, but the quality of a process is measured by the final result of the system. Through the analysis of customer feedback, evaluate the effect of a process, and further modify the analysis process on the basis of this effect.
二、活动周期
Two, activity cycle
活动是市场促销的主要内容。通过对活动周期的管理，提高市场促销活动的效果。一个活动可能由多个不同的步骤构成，也可能包含几个子活动，或成为促销。一个活动涉及到以下几个重要的考察方面：反馈情况、成本状况和客户服务能力等。
Activity is the main content of market promotion. Through the management of the activity cycle, the effect of marketing promotion can be enhanced. An activity may consist of many different steps, and may involve several sub activities or promotions. One activity involves the following important aspects: feedback, cost and customer service capabilities.
三、客户状态周期
Three, customer state cycle
客户状态是客户对企业利润贡献的另一个侧面。一个企业的客户都有一个或多个不同的状态，如风险状态、利润状态等。这些状态是对客户行为在不同方面的评价，如在移动通信中风险状态是基于缴费行为、欠费行为对客户状态的一个评价。
Customer status is another aspect of customer's contribution to corporate profits. The customers of an enterprise have one or more different states, such as risk state, profit state, etc. These states are the evaluation of different aspects of customer behavior, for example, in mobile communications, the state of risk is based on the payment behavior and the assessment of the customer's state of the arrears.
客户的满意就是对我们的肯定，欢迎您前来选购我公司的产品，我们一直以为您提供产品为己任并一直坚持这样做。欢迎您的光临。
The satisfaction of the customer is the affirmation to us, welcome you to come to choose our company's product, we always think you provide the product as our duty and always insist on doing so. Welcome to your visit.
