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企业为什么需要客户管理系统

作者:admin 来源:本站 发布时间:2018-06-27 14:36:25
一方面,很多企业在信息化方面已经做了大量工作,收到了很好的经济效益。另一方面,一个普遍的现象是,在很多企业,销售、营销和服务部门的信息化程度越来越不能适应业务发展的需要,越来越多的企业要求提高销售、营销和服务的日常业务的自动化和科学化。这是客户关系管理应运而生的需求基础。
On the one hand, many enterprises have done a lot of work in information technology, and have received very good economic benefits. On the other hand, a common phenomenon is that in many enterprises, the information level of sales, marketing and service departments is becoming more and more unable to adapt to the needs of business development. More and more enterprises are demanding to improve the automation and scientification of the daily business of sales, marketing and service. This is the foundation of customer relationship management.
企业的销售、营销和客户服务部门难以获得所需的客户互动信息。其次,来自销售、客户服务、市场、制造、库存等部门的信息分散在企业内,这些零散的信息使得无法对客户有全面的了解,各部门难以在统一的信息的基础上面对客户。这需要各部门对面向客户的各项信息和活动进行集成,组建一个以客户为中心的客户管理系统,实现对面向客户的活动的全面管理。

It is difficult for the sales, marketing and customer service departments to obtain the required customer interaction information. Secondly, the information from the sales, customer service, market, manufacturing, inventory and other departments is scattered in the enterprise. These scattered information makes it impossible for customers to have a comprehensive understanding of the customers. This requires the integration of various information and activities from each department to the customer, and set up a customer centered customer management system to realize the overall management of the activities to the customers.
济南客户管理系统客户信息是客户关系管理的基础。数据仓库、商业智能、知识发现等技术的发展,使得收集、整理、加工和利用客户信息的质量大大提高。
Customer information of Ji'nan customer management system is the foundation of customer relationship management. With the development of data warehouse, business intelligence and knowledge discovery technology, the quality of collecting, collating, processing and utilizing customer information has been greatly improved.
感谢大家在百忙之中关注公司发布的产品信息,如果你想要了解更多,可以来我们公司咨询。我们欢迎大家的光临,并与你的合作!
Thank you for your busy schedule to pay attention to the product information released by the company. If you want to know more, you can come to our company for consultation. We welcome your presence and cooperate with you!

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