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CRM客户管理系统是什么?

作者:admin 来源:本站 发布时间:2018-07-19 11:02:53
CRM的意思就是;客户关系管理,CRM客户管理系统就是企业用来妥善维护企业与客户之间关系的一种工具,或者说是桥梁。CRM系统的作用是可以降低企业的成本,通过提升企业的业务流程跟沟通管理,通过优质的服务和效率来吸引客户,做到高效率,高质量,高信誉,从而保证客户资源的保留和增加。
CRM means: customer relationship management, CRM customer management system is a tool used by the enterprise to properly maintain the relationship between the enterprise and the customer, or it is a bridge. The role of CRM system is to reduce the cost of the enterprise, through the promotion of business process and communication management, through high quality services and efficiency to attract customers, to achieve high efficiency, high quality, high reputation, so as to ensure the retention and increase of customer resources.
CRM系统的使用跟企业客户数量是没有关系的。使用CRM系统不在于客户的多少,就算只有一个客户,也是要认真的去维护,说不定这个客户因为企业良好的服务态度和质量,向身边的朋友推荐,无形之间为企业做宣传,带来了更多的客户资源。想要获得更多的客户资源就一定要了解客户真实的需求,要掌握和了解他们的基本信息,然后需要制定相关的服务和销售方案,进而提高业务的成功率。

The use of CRM system has nothing to do with the number of enterprise customers. The use of CRM system does not lie in the number of customers, even if only one customer, but also to seriously to maintain, perhaps this customer because of the good service attitude and quality of the enterprise, recommended to the friends around, invisible between the enterprise to publicize, bring more customer resources. To obtain more customer resources, we must understand the customer's real needs, grasp and understand their basic information, and then need to formulate relevant services and sales solutions, and then improve the success rate of the business.
随着科技的发展,开始把技术、人才视为企业的资产。对技术以及人才加以百般重视。然而,这种划分资产的理念,是一种闭环式的,而不是开放式的。在传统的管理理念以及现行的财务制度中,只有厂房、设备、现金、股票、债券等是资产。
With the development of science and technology, technology and talents are regarded as assets of enterprises. All kinds of attention should be paid to technology and talents. However, the idea of dividing assets is a closed loop rather than an open one. In the traditional management philosophy and the existing financial system, only plant, equipment, cash, stocks, bonds and so on are assets.
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