企业需要客户关系管理这项操作吗？
作者：admin 来源：本站 发布时间：2018-08-30 14:24:59
对于企业而言，当前客户关系的重要性已经不同以往，企业需要比较务实地理解客户关系的因素和变量，熟悉企业应该采用的客户关系管理的基本策略、理论原则和方法。但这些方法是不能够照搬的，企业要根据自己公司的情况和所处的市场地位，从客户的实际情况、对手情况及竞争状况，进行选择和运用。尤其要注意的一点是，不一定非要采用CRM系统，才能实现CRM企业。
For enterprises, the importance of customer relationship is different from the past, enterprises need to understand the factors and variables of customer relationship more pragmatic, familiar with the basic strategies, theoretical principles and methods of customer relationship management enterprises should adopt. But these methods can not be copied, enterprises should be based on their own company's situation and market position, from the actual situation of customers, rivals and competitive situation, to choose and use. It is especially important to note that CRM enterprises are not necessarily required to realize CRM enterprises.
客户是企业最重要的资源。
Customers are the most important resources of an enterprise.
越来越多的企业认识到客户资源的重要性，但是客户关系不仅仅是保护客户资源，而且是要将客户关系价值最大化。
More and more enterprises realize the importance of customer resources, but customer relationship is not only to protect customer resources, but also to maximize the value of customer relationship.
客户关系是企业最重要的市场关系。现在的市场经济是一种关系经济，市场的两端供求和买卖、企业与客户的关系，而企业又是另外一个价值链中的客户，因此客户最主要的关系就是客户关系。
Customer relationship is the most important market relationship of an enterprise. Now the market economy is a kind of relation economy, the supply and demand of the two ends of the market, the relationship between enterprises and customers, and the enterprise is another customer in the value chain, so the customer relationship is the most important relationship.
客户是我们企业活动的中心。市场是由客户组成的，以往大生产时代的企业自顾自的生产现象没有了，更多的是企业的经营活动都在围绕客户这个中心，
Customers are the center of our business activities. The market is composed of customers. In the past, the phenomenon of self-employed production of enterprises in the era of mass production has disappeared. More and more enterprises'business activities are centered around customers.
市场中的客户毕竟是有限的，开拓一个新客户成本远远大于维护老客户的成本，而失去老客户的间接损失有形象的损失、客户资源流失、信誉损失，以及相关商业机密和技术机密的流失等，因此客户关系成为企业的重中之重。
After all, customers in the market are limited. The cost of developing a new customer is far greater than the cost of maintaining old customers. The indirect loss of old customers includes loss of image, loss of customer resources, loss of reputation, and loss of relevant trade secrets and technical secrets. Therefore, customer relationship has become the top priority of enterprises.
